Are you a small business owner who is still trying to decide if your business should be on the internet? I came across a video on YouTube yesterday by Jesse Thomas that really makes you stand up and take notice about the internet. We have come a long way since the day that I started messing with the internet back in 1991. Watch this video and form your own opinion.
Archive for the ‘Guerrilla Marketing’ Category
David vs. Goliath – Small Business vs. Big Chain Stores
January 28th, 2010
20 Comments
Has anyone seen the recent Office Depot commercial about the small business barbershop? Dan, the small barbershop owner has a look of concern as a big chain barbershop opens across the street from his little shop. The sign out front of the big chain store says, “$6 Haircuts”. The grand opening was full of the normal pomp and circumstance that you see in most openings. The manager of the big chain looked confident and sure.
Guerrilla Marketing Tools – Business Cards
November 20th, 2009
7 Comments
My first and most important tool for our business, THE original basket boutique, is the business card. The business card, while it sounds so common and conventional is actually a very powerful guerrilla marketing tool when it is employed properly. Your business card can be unconventional or conventional. It depends on your business. Ours is unique in that it is a smaller size with rounded corners and has a hole in the center of our “O” in the logo. You can make your card unique by adding full color pictures or logos. Have it printed on glossy, heavy paper as apposed to regular business card stock. Sure it costs a little more, but it’s not so much that it cost prohibitive.
Low Cost Marketing Ideas: Bartering
May 16th, 2009
3 Comments
Uncertain economic times call for creating marketing ideas. When sales slow and businesses start to struggle, it is usually easy to look at your marketing budget as an easy target for cutting. The problem is you take a chance at losing market share to your competitors. During economic downturns, your target market shrinks which can result in less new customers. If you cut your marketing budget, you take a chance at losing market share, which means fewer customers. When the market rebounds, your share is still smaller and your competitors might have the edge. Look for ways to market smarter during tough economic times and consider trading out services or products for advertising better known as “bartering”.
