Let’s face it; most businesses today need to have a presence on the Internet. The problem is, that most small business owners are quite honestly scared of the work it will take to get their business online.
Archive for the ‘Marketing Advice’ Category
What makes a great shopping cart? 10 Qualities to look for in an online shopping cart.
July 27th, 2010
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Interesting Internet Statistics
February 28th, 2010
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Are you a small business owner who is still trying to decide if your business should be on the internet? I came across a video on YouTube yesterday by Jesse Thomas that really makes you stand up and take notice about the internet. We have come a long way since the day that I started messing with the internet back in 1991. Watch this video and form your own opinion.
Who is in charge of your marketing?
February 25th, 2010
5 Comments
As small business owners, we often have to wear several hats. Whether it is the marketing hat, finance or sales, ultimately, as the owner we are responsible for the success of our company. So please, don’t let someone who works for you or with you make decisions about your company that are not based on fact or which could have an adverse affect on your success. If you are not sure about a marketing or business decision, then hire a professional to get advice. Even then, unless their pay is tied to your success, make sure you consider carefully what they tell you and hold them accountable.
David vs. Goliath – Small Business vs. Big Chain Stores
January 28th, 2010
20 Comments
Has anyone seen the recent Office Depot commercial about the small business barbershop? Dan, the small barbershop owner has a look of concern as a big chain barbershop opens across the street from his little shop. The sign out front of the big chain store says, “$6 Haircuts”. The grand opening was full of the normal pomp and circumstance that you see in most openings. The manager of the big chain looked confident and sure.
What did we do before the internet?
December 10th, 2009
6 Comments
The internet has opened doors and expanded territories of many small businesses. If you sell a product, you can easily market this over the internet and open up a larger market for sales. Most of this might be old news to many small business owners, but the truth is I still come across business owners who do not have a presence online. Some of them don’t even use email? How do they conduct business? Some of these businesses are actually the ones that have lost business to the internet. Let me explain: In my example, I stated before the internet I would have to call a T.V. repairman or a repair shop to have my T.V. fixed. The internet has most likely reduced the need for a T.V. repairman so what would you do if this was your business?
Marketing in a Tough Economy – Revisited
October 30th, 2009
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In light of all that is happening in our economy right now, it only seems appropriate that we should talk more about keeping your business afloat and prospering until our economy makes the swing back up. In my field, I am seeing first hand what is happening to small businesses in our area. There are far too many businesses closing their doors right now. This is not uncommon because hard economic times will weed out the weaker businesses.
MarketProMBA Looks to 2009
May 16th, 2009
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It has been some time since my last post. I took a little time away to get some fresh thoughts and contemplate the direction that MarketProMBA is going to take for 2009. My article “Marketing in a Tough Economy” has seen a great deal of traffic and I have had many requests for reprint.
Low Cost Marketing Ideas: Bartering
May 16th, 2009
3 Comments
Uncertain economic times call for creating marketing ideas. When sales slow and businesses start to struggle, it is usually easy to look at your marketing budget as an easy target for cutting. The problem is you take a chance at losing market share to your competitors. During economic downturns, your target market shrinks which can result in less new customers. If you cut your marketing budget, you take a chance at losing market share, which means fewer customers. When the market rebounds, your share is still smaller and your competitors might have the edge. Look for ways to market smarter during tough economic times and consider trading out services or products for advertising better known as “bartering”.
