Are you a small business owner who is still trying to decide if your business should be on the internet? I came across a video on YouTube yesterday by Jesse Thomas that really makes you stand up and take notice about the internet. We have come a long way since the day that I started messing with the internet back in 1991. Watch this video and form your own opinion.
Posts Tagged ‘customer retention’
A Peak at the Past and Looking Ahead
January 4th, 2010
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guess we have all heard the old saying, “Don’t dwell on the past”, but I think in order to move forward, we sometimes have to look at where we have been. It goes without saying that 2009 presented many challenges both on an individual level and from a business owner’s prospective.
What did we do before the internet?
December 10th, 2009
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The internet has opened doors and expanded territories of many small businesses. If you sell a product, you can easily market this over the internet and open up a larger market for sales. Most of this might be old news to many small business owners, but the truth is I still come across business owners who do not have a presence online. Some of them don’t even use email? How do they conduct business? Some of these businesses are actually the ones that have lost business to the internet. Let me explain: In my example, I stated before the internet I would have to call a T.V. repairman or a repair shop to have my T.V. fixed. The internet has most likely reduced the need for a T.V. repairman so what would you do if this was your business?
Reach for the Stars…
December 3rd, 2009
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Whatever you do, don’t stop dreaming. Where would we be today if people didn’t dream or stretch themselves to go beyond their current situation and reality? Don’t stop dreaming. Reach for the stars and you won’t be disappointed if you only get the moon.
Guerrilla Marketing Tools – Business Cards
November 20th, 2009
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My first and most important tool for our business, THE original basket boutique, is the business card. The business card, while it sounds so common and conventional is actually a very powerful guerrilla marketing tool when it is employed properly. Your business card can be unconventional or conventional. It depends on your business. Ours is unique in that it is a smaller size with rounded corners and has a hole in the center of our “O” in the logo. You can make your card unique by adding full color pictures or logos. Have it printed on glossy, heavy paper as apposed to regular business card stock. Sure it costs a little more, but it’s not so much that it cost prohibitive.
Keeping Customers in a Tough Economy
October 30th, 2009
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Let’s face it; your current customers are your business life’s blood. They are generally your primary source of revenue you should be spending a good percentage of your marketing budget focusing on them. A good rule of thumb is that 60% of your marketing budget should be spent on your current customers or marketing directly to them. Remember, it costs far more to gain a new customer more often that it does to keep a current one.
