Let’s face it; most businesses today need to have a presence on the Internet. The problem is, that most small business owners are quite honestly scared of the work it will take to get their business online.
Posts Tagged ‘Marketing Experts. Marketing Help’
What makes a great shopping cart? 10 Qualities to look for in an online shopping cart.
You Can’t Please Everyone, All the Time.
The recent tough economy has changed small businesses because it has forced many of us to do what ever we can to make the sales, even if it means discounts or giving something away. At the same time, this has trained consumers to never be satisfied with the listed price. As we are coming out of this recession and starting on recovery, small business owners are going to need to set some reasonable boundaries. Small businesses that offer quality work, high caliber products and fair prices will surely succeed during this recovery.
Interesting Internet Statistics
Are you a small business owner who is still trying to decide if your business should be on the internet? I came across a video on YouTube yesterday by Jesse Thomas that really makes you stand up and take notice about the internet. We have come a long way since the day that I started messing with the internet back in 1991. Watch this video and form your own opinion.
Who is in charge of your marketing?
As small business owners, we often have to wear several hats. Whether it is the marketing hat, finance or sales, ultimately, as the owner we are responsible for the success of our company. So please, don’t let someone who works for you or with you make decisions about your company that are not based on fact or which could have an adverse affect on your success. If you are not sure about a marketing or business decision, then hire a professional to get advice. Even then, unless their pay is tied to your success, make sure you consider carefully what they tell you and hold them accountable.
David vs. Goliath – Small Business vs. Big Chain Stores
Has anyone seen the recent Office Depot commercial about the small business barbershop? Dan, the small barbershop owner has a look of concern as a big chain barbershop opens across the street from his little shop. The sign out front of the big chain store says, “$6 Haircuts”. The grand opening was full of the normal pomp and circumstance that you see in most openings. The manager of the big chain looked confident and sure.
A Peak at the Past and Looking Ahead
guess we have all heard the old saying, “Don’t dwell on the past”, but I think in order to move forward, we sometimes have to look at where we have been. It goes without saying that 2009 presented many challenges both on an individual level and from a business owner’s prospective.
What did we do before the internet?
The internet has opened doors and expanded territories of many small businesses. If you sell a product, you can easily market this over the internet and open up a larger market for sales. Most of this might be old news to many small business owners, but the truth is I still come across business owners who do not have a presence online. Some of them don’t even use email? How do they conduct business? Some of these businesses are actually the ones that have lost business to the internet. Let me explain: In my example, I stated before the internet I would have to call a T.V. repairman or a repair shop to have my T.V. fixed. The internet has most likely reduced the need for a T.V. repairman so what would you do if this was your business?
Reach for the Stars…
Whatever you do, don’t stop dreaming. Where would we be today if people didn’t dream or stretch themselves to go beyond their current situation and reality? Don’t stop dreaming. Reach for the stars and you won’t be disappointed if you only get the moon.







