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	<title>MarketProMBA &#187; retaining customers</title>
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	<description>Small Business Development by a Small Business Expert</description>
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		<title>You Can&#8217;t Please Everyone, All the Time.</title>
		<link>http://www.marketpromba.com/you-cant-please-everyone-all-the-time.html</link>
		<comments>http://www.marketpromba.com/you-cant-please-everyone-all-the-time.html#comments</comments>
		<pubDate>Wed, 17 Mar 2010 03:23:37 +0000</pubDate>
		<dc:creator>David Beckham, MarketProMBA</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Keeping Customers]]></category>
		<category><![CDATA[business growth]]></category>
		<category><![CDATA[customer relationships]]></category>
		<category><![CDATA[easy marketing ideas]]></category>
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		<category><![CDATA[retaining customers]]></category>
		<category><![CDATA[small business help]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://www.marketpromba.com/?p=150</guid>
		<description><![CDATA[The recent tough economy has changed small businesses because it has forced many of us to do what ever we can to make the sales, even if it means discounts or giving something away. At the same time, this has trained consumers to never be satisfied with the listed price. As we are coming out of this recession and starting on recovery, small business owners are going to need to set some reasonable boundaries. Small businesses that offer quality work, high caliber products and fair prices will surely succeed during this recovery.
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<li><a href='http://www.marketpromba.com/keeping-customers-in-a-tough-economy.html' rel='bookmark' title='Keeping Customers in a Tough Economy'>Keeping Customers in a Tough Economy</a></li>
<li><a href='http://www.marketpromba.com/guerrilla-marketing-tools-business-cards.html' rel='bookmark' title='Guerrilla Marketing Tools &#8211; Business Cards'>Guerrilla Marketing Tools &#8211; Business Cards</a></li>
<li><a href='http://www.marketpromba.com/40marketing_in_a_tough_economy_revisited.html' rel='bookmark' title='Marketing in a Tough Economy &#8211; Revisited'>Marketing in a Tough Economy &#8211; Revisited</a></li>
</ol>]]></description>
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		<slash:comments>5</slash:comments>
		</item>
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		<title>David vs. Goliath – Small Business vs. Big Chain Stores</title>
		<link>http://www.marketpromba.com/small_business_competing_against_chain_stores.html</link>
		<comments>http://www.marketpromba.com/small_business_competing_against_chain_stores.html#comments</comments>
		<pubDate>Fri, 29 Jan 2010 04:47:03 +0000</pubDate>
		<dc:creator>David Beckham, MarketProMBA</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Marketing Advice]]></category>
		<category><![CDATA[business growth]]></category>
		<category><![CDATA[customer relationships]]></category>
		<category><![CDATA[easy marketing ideas]]></category>
		<category><![CDATA[Goal Setting]]></category>
		<category><![CDATA[Grass Roots Marketing]]></category>
		<category><![CDATA[Internet strategies]]></category>
		<category><![CDATA[Marketing Articles]]></category>
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		<category><![CDATA[marketing in a tough economy]]></category>
		<category><![CDATA[retaining customers]]></category>
		<category><![CDATA[small business help]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://www.marketpromba.com/?p=119</guid>
		<description><![CDATA[Has anyone seen the recent Office Depot commercial about the small business barbershop?  Dan, the small barbershop owner has a look of concern as a big chain barbershop opens across the street from his little shop. The sign out front of the big chain store says, “$6 Haircuts”.   The grand opening was full of the normal pomp and circumstance that you see in most openings. The manager of the big chain looked confident and sure.
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<li><a href='http://www.marketpromba.com/guerrilla-marketing-tools-business-cards.html' rel='bookmark' title='Guerrilla Marketing Tools &#8211; Business Cards'>Guerrilla Marketing Tools &#8211; Business Cards</a></li>
<li><a href='http://www.marketpromba.com/planningyour2010.html' rel='bookmark' title='A Peak at the Past and Looking Ahead'>A Peak at the Past and Looking Ahead</a></li>
<li><a href='http://www.marketpromba.com/marketpromba-small-business-advice-from-small-business-experts.html' rel='bookmark' title='MarketProMBA &#8211; Small Business Advice from Small Business Experts'>MarketProMBA &#8211; Small Business Advice from Small Business Experts</a></li>
</ol>]]></description>
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		<slash:comments>22</slash:comments>
		</item>
		<item>
		<title>Reach for the Stars&#8230;</title>
		<link>http://www.marketpromba.com/reach-for-the-stars.html</link>
		<comments>http://www.marketpromba.com/reach-for-the-stars.html#comments</comments>
		<pubDate>Thu, 03 Dec 2009 16:13:51 +0000</pubDate>
		<dc:creator>David Beckham, MarketProMBA</dc:creator>
				<category><![CDATA[Self Improvement & Motivation]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[business growth]]></category>
		<category><![CDATA[customer relationships]]></category>
		<category><![CDATA[customer retention]]></category>
		<category><![CDATA[easy marketing ideas]]></category>
		<category><![CDATA[Grass Roots Marketing]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Inspiration]]></category>
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		<category><![CDATA[Marketing Articles]]></category>
		<category><![CDATA[Marketing Experts. Marketing Help]]></category>
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		<category><![CDATA[marketing in a tough economy]]></category>
		<category><![CDATA[Marketing Information]]></category>
		<category><![CDATA[marketing your business]]></category>
		<category><![CDATA[Motivation]]></category>
		<category><![CDATA[retaining customers]]></category>
		<category><![CDATA[self help]]></category>
		<category><![CDATA[small business delopment]]></category>
		<category><![CDATA[small business help]]></category>
		<category><![CDATA[small business start up]]></category>

		<guid isPermaLink="false">http://www.marketpromba.com/?p=104</guid>
		<description><![CDATA[Whatever you do, don’t stop dreaming. Where would we be today if people didn’t dream or stretch themselves to go beyond their current situation and reality? Don’t stop dreaming. Reach for the stars and you won’t be disappointed if you only get the moon.
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<li><a href='http://www.marketpromba.com/guerrilla-marketing-tools-business-cards.html' rel='bookmark' title='Guerrilla Marketing Tools &#8211; Business Cards'>Guerrilla Marketing Tools &#8211; Business Cards</a></li>
<li><a href='http://www.marketpromba.com/40marketing_in_a_tough_economy_revisited.html' rel='bookmark' title='Marketing in a Tough Economy &#8211; Revisited'>Marketing in a Tough Economy &#8211; Revisited</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Guerrilla Marketing Tools &#8211; Business Cards</title>
		<link>http://www.marketpromba.com/guerrilla-marketing-tools-business-cards.html</link>
		<comments>http://www.marketpromba.com/guerrilla-marketing-tools-business-cards.html#comments</comments>
		<pubDate>Sat, 21 Nov 2009 01:26:08 +0000</pubDate>
		<dc:creator>David Beckham, MarketProMBA</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[customer relationships]]></category>
		<category><![CDATA[customer retention]]></category>
		<category><![CDATA[easy marketing ideas]]></category>
		<category><![CDATA[Grass Roots Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Advice]]></category>
		<category><![CDATA[Marketing Articles]]></category>
		<category><![CDATA[Marketing Experts. Marketing Help]]></category>
		<category><![CDATA[marketing ideas]]></category>
		<category><![CDATA[marketing in a tough economy]]></category>
		<category><![CDATA[Marketing Information]]></category>
		<category><![CDATA[marketing your business]]></category>
		<category><![CDATA[retaining customers]]></category>
		<category><![CDATA[small business delopment]]></category>
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		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[small business start up]]></category>

		<guid isPermaLink="false">http://www.marketpromba.com/?p=57</guid>
		<description><![CDATA[My first and most important tool for our business, THE original basket boutique, is the business card. The business card, while it sounds so common and conventional is actually a very powerful guerrilla marketing tool when it is employed properly.  Your business card can be unconventional or conventional.  It depends on your business. Ours is unique in that it is a smaller size with rounded corners and has a hole in the center of our “O” in the logo.  You can make your card unique by adding full color pictures or logos.  Have it printed on glossy, heavy paper as apposed to regular business card stock.  Sure it costs a little more, but it’s not so much that it cost prohibitive. 
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</ol>]]></description>
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		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Gaining Market Share in a Down Economy</title>
		<link>http://www.marketpromba.com/gaining-market-share-in-a-down-economy.html</link>
		<comments>http://www.marketpromba.com/gaining-market-share-in-a-down-economy.html#comments</comments>
		<pubDate>Sat, 21 Nov 2009 01:17:02 +0000</pubDate>
		<dc:creator>David Beckham, MarketProMBA</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[easy marketing ideas]]></category>
		<category><![CDATA[Grass Roots Marketing]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
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		<category><![CDATA[Marketing Experts. Marketing Help]]></category>
		<category><![CDATA[marketing in a tough economy]]></category>
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		<category><![CDATA[marketing your business]]></category>
		<category><![CDATA[retaining customers]]></category>
		<category><![CDATA[small business delopment]]></category>
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		<category><![CDATA[small business start up]]></category>

		<guid isPermaLink="false">http://www.marketpromba.com/?p=54</guid>
		<description><![CDATA[In our last segment, Marketing in a Tough Economy – Revisited, we talked about an important business success factor, Customer Retention.  As a recap, we know your current customers are one of your most valuable assets.  Small business owners need to focus energies and resources on keeping these customers happy. Over time, not only do these customers support your business, but inevitably, the hope is they help you gain more customers through their referrals and testimonials. So, besides your current customers referring business to you, how else do you get your name out to the world?  How are you going to get new customers and build your brand?
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</ol>]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Keeping Customers in a Tough Economy</title>
		<link>http://www.marketpromba.com/keeping-customers-in-a-tough-economy.html</link>
		<comments>http://www.marketpromba.com/keeping-customers-in-a-tough-economy.html#comments</comments>
		<pubDate>Fri, 30 Oct 2009 14:33:58 +0000</pubDate>
		<dc:creator>David Beckham, MarketProMBA</dc:creator>
				<category><![CDATA[Keeping Customers]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[customer relationships]]></category>
		<category><![CDATA[customer retention]]></category>
		<category><![CDATA[easy marketing ideas]]></category>
		<category><![CDATA[Grass Roots Marketing]]></category>
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		<category><![CDATA[marketing ideas]]></category>
		<category><![CDATA[marketing in a tough economy]]></category>
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		<category><![CDATA[retaining customers]]></category>
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		<guid isPermaLink="false">http://www.marketpromba.com/?p=44</guid>
		<description><![CDATA[Let’s face it; your current customers are your business life’s blood. They are generally your primary source of revenue you should be spending a good percentage of your marketing budget focusing on them. A good rule of thumb is that 60% of your marketing budget should be spent on your current customers or marketing directly to them. Remember, it costs far more to gain a new customer more often that it does to keep a current one.
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</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing in a Tough Economy &#8211; Revisited</title>
		<link>http://www.marketpromba.com/40marketing_in_a_tough_economy_revisited.html</link>
		<comments>http://www.marketpromba.com/40marketing_in_a_tough_economy_revisited.html#comments</comments>
		<pubDate>Fri, 30 Oct 2009 14:25:56 +0000</pubDate>
		<dc:creator>David Beckham, MarketProMBA</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Marketing Advice]]></category>
		<category><![CDATA[customer relationships]]></category>
		<category><![CDATA[easy marketing ideas]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Articles]]></category>
		<category><![CDATA[Marketing Experts. Marketing Help]]></category>
		<category><![CDATA[marketing ideas]]></category>
		<category><![CDATA[marketing in a tough economy]]></category>
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		<guid isPermaLink="false">http://www.marketpromba.com/?p=40</guid>
		<description><![CDATA[In light of all that is happening in our economy right now, it only seems appropriate that we should talk more about keeping your business afloat and prospering until our economy makes the swing back up. In my field, I am seeing first hand what is happening to small businesses in our area. There are far too many businesses closing their doors right now. This is not uncommon because hard economic times will weed out the weaker businesses.
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